Eazypips Editorial Process

Eazypips was founded in July 2015 by Vincent Nyagaka as a go-to Forex Trading resource site for newbies and DIY users.

We pride ourselves on delivering accurate, reliable, and clear content that helps you navigate the world of trading and investing. Our Editorial Process is the foundation of that trust. It outlines how we create, review, and publish every article to ensure we bring you value, clarity, and honesty.

Our Mission & Principles

Mission

At EazyPips, our mission is to provide traders—from beginners to experts—with the tools, insights, and guidance they need to succeed in financial markets. We serve our readers by offering education, news, analysis, and practical tips in a way that is easy to understand and apply.

Core Principles

1. Accuracy
   Every statement, figure, and explanation is fact-checked and sourced.
2. Clarity
   We use plain, simple English so that even newcomers can understand.
3. Transparency
   We share our methodology and sources clearly so readers know how we arrived at our conclusions.
4. Independence
   We are not influenced by sponsors or advertisers in our editorial choices. Our content remains unbiased and reader-focused.
5. Continuous Improvement
   Markets and knowledge evolve. We update our content frequently to reflect the latest developments.

Content Planning & Topic Selection

Research & Trend Monitoring

• We monitor financial markets, forex, commodities, stocks, and macroeconomics using trusted data providers.
• We use Google Trends and other tools to understand what topics traders are most interested in.
• We track questions and feedback from our readers to tailor content that is genuinely useful.

Editorial Calendar

• We maintain an editorial calendar that schedules topics three months ahead.
• We assign priority to content types such as tutorials, market outlooks, and trading psychology.
• The calendar is flexible; we adjust it based on major news (e.g., central bank decisions, economic reports, market events).

Balancing Content Types

• Timely Market Commentary: Quick takeaways on ongoing market events.
• In-Depth Guides: Comprehensive articles for learning or mastering specific strategies and tools.
• How-tos & Tutorials: Step-by-step walk-throughs with practical examples and screenshots.
• Opinion & Analysis: Breakdown of trends, trades, and strategies with disclaimers and risk warnings.

Writer Selection & Qualifications

Our Writers

• We only work with writers who have a proven background in finance, trading, or economics.
• Many of our writers hold certifications (e.g. CFA, CMT) or have professional trading experience.
• We also work with subject-matter experts (e.g. technical analysts, macro economists).

Internal Training

• Every writer onboarded to EazyPips completes training on our style guide, fact-checking standards, and risk disclosure requirements.
• We provide access to our in-house knowledge base to ensure consistency in terminology and depth.

Clear Briefs

• Each article assignment comes with a brief that includes: topic goal, audience level, key questions to answer, word count, tone, and deadline.
• Briefs reference relevant style guide sections, previous related articles, and competitor benchmarks.

The Writing Process

Research Phase

• Writers gather data from credible sources like central banks, official statistics, peer-reviewed research, and reputable financial news outlets.
• Each fact or figure is saved with citation details and links.
• For technical material, charts are produced using real market data (e.g. price history, indicators).

Structuring the Article

We follow a clear structure:

1. Title & Hook – Engaging opening that outlines what the article covers.
2. Introduction – Succinctly explain why the topic matters and what the reader will learn.
3. Body
   • Divide into clear headings and sub-headings.
   • Include definitions, examples, charts, screenshots, and bullet points to enhance readability.
4. Case Studies or Examples – Where appropriate, we include real or hypothetical scenarios that bring concepts to life.
5. Summary & Action Steps – Recap key points and offer guidance (e.g. “3 things you can do next…”).
6. Risk & Disclaimer – Remind readers about trading risks and encourage responsible behavior.
7. Sources & Further Reading – Provide links to all data, charts, and additional materials.

Tone & Language

• We write in second-person (e.g. “you”) to speak directly to the reader.
• Sentences are mostly short (15–20 words).
• We avoid jargon. If a technical term is used, it is defined clearly or linked to a glossary.
• We use active voice and positive phrasing.

Fact-Checking & Source Verification

Mandatory Fact Checks

Every claim or percentage in the article goes through at least two layers:

• Writer check (using primary sources).
• Editor check (double-verification against reliable references).

Reliable Sources We Use

• Official Bodies: e.g. Federal Reserve, ECB, Bank of England, Bank of Japan.
• Market Data: e.g. Bloomberg, Reuters, ICE Data, TradingView.
• Academic Research: Credible journals and working papers.
• News Outlets: Such as Financial Times, Wall Street Journal, CNBC (used judiciously, not as primary info).

Source Transparency

In our articles, we cite sources clearly:

• In-text citations (e.g. “According to the U.S. Federal Reserve…”).
• Links to original reports or data.
• A “Sources & Further Reading” section at the end.

Editing & Review Process

First Edit – Structural & Stylistic Review

• Editor ensures the article is well-organized, clear, and fits EazyPips tone.
• They check that all headings and transitions flow logically.
• They verify definitions are precise and examples are meaningful.

Second Edit – Fact & Copy Accuracy

• A second editor verifies data accuracy, checks typos, grammar, and readability.
• Ensures all citations are correctly linked and formatted.
• Checks for plagiarism by using Copyscape or similar tools.

Compliance & Risk Check

• If the article touches on regulated financial advice, our compliance team reviews it.
• They ensure proper disclaimers, risk statements, and avoidance of unlicensed advice.

Visual Content Review

• Chart accuracy is verified.
• Images are optimized for web, appropriately licensed, and described with alt text for accessibility.

SEO & Internal Linking

Keyword & Intent Optimization

• For each piece, we research relevant keywords (search volume and intent).
• We aim to match user questions (e.g. “how to read forex charts”) directly in headings and early in the content.
• We naturally incorporate primary and secondary keywords into titles, meta tags, and body text.

Internal Links

• We cross-link to related EazyPips content (guides, tutorials) to improve reader value and SEO.
• We also link to trusted external sources for deeper study.

Formatting & Readability

• Use bullet points, numbered lists, tables, and bold text for emphasis.
• Ensure mobile-friendly formatting: short paragraphs (2–4 sentences max).
• Always include a click‑to‑tweet highlighted takeaways section for social sharing.

Final Approval & Publishing

Final Review

• After all edits and compliance checks, the article is submitted for final sign-off by a senior editor.
• A checklist is used to confirm:
  • Tone, structure, citations, image alt text, SEO hooks, internal links, risk disclosure, compliance.

Publishing

• The approved article is formatted within our content management system (WordPress).
• Meta title, description, tags, and feature image are set.
• Accessibility cross‑check (alt text, link descriptions, heading hierarchy).
• Scheduling/live publishing is confirmed with a final reviewer.

Post-Publication & Updates

Promotion

• We share new articles across our social media channels (Twitter, Facebook, LinkedIn).
• We publish newsletters to subscribers featuring new content.
• We engage on community platforms (e.g. trading forums) linking to relevant articles.

Monitoring & Feedback

• We watch analytics (page views, time on page, bounce rate).
• We track user comments, feedback forms, and emails for concerns or praises.
• If readers point out errors or suggest improvements, we log and address them.

Routine Updating

• We review evergreen content at least quarterly.
• We update stats, charts, and examples based on the latest data.
• We note the “last updated” date at the top of each revised article.

Evergreen Lifecycle

• If a topic becomes obsolete (e.g. outdated platform instructions), we either relaunch it entirely or retire it with a redirect.
• Updates are essential — we prefer accuracy over quantity alone.

Handling Errors, Corrections & Complaints

Reporting Errors

• We provide a clear “Report an Error” button on each post.
• Readers can flag inaccuracies, broken links, or unclear wording.

Correction Procedure

1. A reporter submits an error.
2. An editorial team member verifies and investigates.
3. We make corrections promptly, noting them in an “Updates” block at the bottom:
   
   Correction (June 15, 2025):…
   
   
4. We contact the reporting reader to thank them and inform them of corrections.

Handling Complaints

• We respond respectfully to complaints about content tone, bias, or accuracy.
• We escalate legal or compliance concerns to our legal team.
• If warranted, we publish clarification or retraction notices.

Editorial Independence & Transparency

No Influence from Advertisers

• Sponsored content (if ever used) is clearly labeled “Sponsored” or “Promoted.”
• Editorial content is never shaped by advertisers or partners.

Disclosure of Conflicts of Interest

• All authors must declare any financial interest in assets or platforms we cover.
• We disclose sponsorships, partnerships, and affiliations at the bottom of relevant articles.

How We Earn Money

• We may use affiliate links to brokerages or platforms.
• We label any affiliate content (“may earn a commission”).
• Our aim is transparency: you decide if you want to engage.

Analytics, KPIs & Continuous Improvement

Key Performance Indicators

We monitor:

• Traffic Metrics: page views, sessions, time on page.
• Engagement Metrics: scroll depth, shares, comments.
• SEO Metrics: rankings for key phrases.
• Revenue Metrics: affiliate clicks/conversions (to evaluate usefulness).

Iteration & Testing

• We A/B test headlines and CTAs to improve click-through rates.
• We hold regular “content retros” to learn what worked and what didn’t.
• We document best practices and share them with the team.

Team Training

• We host “Lunch & Learn” sessions monthly to share new insights, SEO tactics, or trading tools.
• We ask writers and editors to propose process improvements.

Your Role as a Reader

• Welcome questions! Use our comment box or email to ask for clarifications or data.
• Help us stay accurate—tell us if you find errors or missing links.
• Share our content if you found it useful. It helps us grow and keep improving.

How to Reach Us

If you have ideas on how we can make Eazypips more helpful for you, then share your thoughts by contacting us.

General Inquiries: contact@eazypips.com
Report an Error: Use the “Report Error” button on any article
Media & Partnerships: media@eazypips.com

Summary Table of Our Editorial Workflow

Step	Description
1. Planning	Research trends, audience needs, marketplace; set editorial calendar
2. Writing	Use experienced writers with finance/trading background
3. Reviewing	Two rounds: structural/editing + fact/compliance check
4. Publishing	Format SEO, visuals, compliance on site
5. Promotion	Social media, newsletters, community engagement
6. Monitoring	Watch performance and feedback
7. Updating	Regular content refresh or corrections
8. Transparency	Disclose funding, partners, authors’ affiliations

Why This Matters

• Trust: You can rely on our content—it’s well-researched, clearly written, and transparent.
• Clarity: We explain complicated topics simply, with examples and visuals.
• Responsibility: We take market advice seriously and always include risk warnings.
• Credibility: Our team is qualified, and our process is structured.
• Growth: With your help and our commitment, EazyPips gets better each day.

Final Word

Your success in trading and investing depends on knowledge, discipline, and the tools you use. Here at EazyPips, we’re dedicated to giving you those tools in a trustworthy, straightforward manner. Our Editorial Process is designed for your confidence and benefit.

Thank you for reading our Editorial Process. We hope it gives you insight into how we work, and why you can count on EazyPips as your go‑to trading resource. If you have feedback or questions, we’re always happy to hear from you.

Stay confident, stay curious—trade smart!

— The EazyPips Team